Our Perspective
Welcome to Our Perspective, a series of articles written by Honda associates. We’re excited to share our thoughts and opinions on a variety of topics.
Honda Rearview Report: October 26 - November 1, 2013
11/1/2013 7:49:00 PM

"The experts and our customers seem to agree – the team of American engineers who developed our all-new 2014 Acura MDX completely knocked it out of the park.
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Honda Rearview Report: October 19 - October 25, 2013
10/25/2013 7:45:00 PM

"In addition to its position as the top-selling compact car in America in 2012 and so far in 2013, it was Civic that helped spark the import tuner market and remains a popular platform for tuners and aftermarket suppliers to express their passion for performance.
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Honda Rearview Report: October 12 - October 18, 2013
10/18/2013 7:44:00 PM

"Word of mouth has always been a strong competitive advantage for Honda. With the reputation as a risk-taker Honda was founded around the idea of listening to the voice of the customer and creating products that are not only fuel efficient, safe and fun to drive, but offer great value for money with outstanding durability, quality and reliability.
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Honda Rearview Report: October 5 - October 11, 2013
10/11/2013 7:42:00 PM

"As our dedicated team of associates in Indiana celebrates our fifth anniversary, we are taking an opportunity both to reflect upon the incredible achievements we have accomplished in a very short period of time, and to look toward our future dreams in manufacturing.
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Honda Rearview Report: September 28 - October 4, 2013
10/4/2013 7:39:00 PM

"I think it is fair to say that no automaker has a more distinguished record of environmental innovation than does Honda. Since the creation of the CVCC engine in the 1970s, Honda has consistently been at the leading edge of our industry's continuous effort to create cleaner, more fuel-efficient automobiles.
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Honda Rearview Report: September 21 - September 27, 2013
9/27/2013 7:31:00 PM

"The Honda Civic is one of the real unsung stories in our industry this year. By continuing to enhance Civic styling, performance, safety and technology, we've made Civic an even smarter purchase.
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Honda Rearview Report: September 14 - September 20, 2013
9/20/2013 7:28:00 PM

"Leadership is not a one-time thing. It requires continuous challenge and effort and the commitment to drive innovation in our products, technology and business operations in order to adapt to the changing needs of our customers.
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Honda Rearview Report: September 7 - September 13, 2013
9/13/2013 7:24:00 PM

"This has been a very exciting week for Honda as we begin announcing the theatres that will receive a new digital projector through Project Drive-In, ensuring that communities across America will continue to share in the experience of cinema under the stars.
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Honda Rearview Report: August 31 - September 6, 2013
9/6/2013 7:18:00 PM

"Honda recently initiated some of the most significant organizational changes in the company's history designed to further advance the speed and efficiency of our new model development and to fulfill the larger role our North American operations now play within global Honda.
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Preparing for the 21st Century of Manufacturing
8/13/2013 4:41:00 PM

The introduction of more sophisticated technologies in Honda and Acura products has forced us to examine many aspects of our manufacturing operations. As we innovate our production facilities with new systems and processes to achieve higher quality and efficiency we have found that high tech equipment isn't enough. We also must give our associates the opportunity to gain the new skills they need for the manufacturing environment of the future.
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Honda and GM: Going it Alone, Together
7/8/2013 1:25:00 PM

Based on our shared belief in the unique potential of fuel cell electric vehicles to meet the future needs of our customers and society, Honda and GM have initiated a long-term technology partnership with a specific purpose: co-development of a next generation fuel cell system and hydrogen storage technologies targeting the 2020 timeframe.
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More Fit EV Electric Vehicles on the Way
6/14/2013 2:33:00 PM

We expected a strong positive consumer response to our recent announcement that the Fit EV monthly lease price had been reduced from $389 to $259 for new and existing customers alike. It turns out that a "strong" response was gross understatement. Customer interest spiked significantly and demand for the Fit EV has grown considerably. We've even heard rumors that the Fit EV may already be sold out.
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Expanding Honda's Vision for Low-Carbon Living
2/20/2013 5:01:00 PM

Today's announcement of a new partnership between Honda and SolarCity, America's largest solar power provider, is an important step forward in Honda's effort to reduce CO2 emissions that contribute to global climate change. It is also an important contribution to Honda's overarching mission to create new value for its customers, so that Honda continues to be a company that society wants to exist.
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Accord Plug-In: Leading the Way Toward Bluer Skies
1/15/2013 4:00:00 PM

It was with no small sense of pride in my company that I read this recent quote from Mr. Tom Cackette of California's Air Resources Board (ARB):
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Proudly Making Hondas in America for 30 Years
11/1/2012 9:00:00 AM

Our Perspectives
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Indy: Just the Latest Good News
5/29/2012 5:53:00 PM

As I stood in the stands watching the final moments of the Honda-powered victory on Sunday at the Indianapolis Motor Speedway, I couldn't help but think about how life sometimes imitates sport.
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“Green” Dealers Making A Difference
4/18/2012 2:00:00 PM

I’m excited to launch our Honda Environmental Leadership Award and Acura Environmental Leadership Award programs. The awards go to Honda and Acura dealers who have voluntarily reduced their energy use by 10 percent or more, developed water conservation measures, and implemented a recycling program.
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A Perfect Fit – Honda’s Growing Auto Production in North America
3/28/2012 9:45:00 PM

Nearly 30 years after we began building the Honda Accord in America, the news that Honda will build the fuel-efficient Honda Fit in our new plant in Mexico is an important addition to the existing portfolio of passenger cars and light trucks we already produce in North America.
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One Year After the Earthquake, Honda is Stronger than Ever
3/9/2012 10:00:00 AM

One year after the devastating earthquake and tsunami that struck Northeastern Japan on March 11, 2011, our thoughts remain with those whose lives were lost and the people of Japan who continue the effort to recover from this devastating natural disaster.
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Statement by American Honda Motor Co., Inc., Concerning State Attorneys General Review of Proposed Civic Hybrid Class Action Settlement
2/14/2012 7:32:00 PM

We continue to believe that the class action settlement pertaining to the fuel economy of some early-model Civic Hybrid vehicles represents a very good resolution for our customers. We look forward to a discussion with the State Attorneys General concerning the benefits that our customers will receive from the settlement.
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Statement from American Honda Motor Co., Inc., regarding the resolution of the January 3rd small claims trial in Torrance, CA
2/3/2012 1:52:00 AM

American Honda intends to appeal the decision in Peters v. American Honda due to the substantial factual and legal errors reflected in the written decision.
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Statement from American Honda Motor Co., Inc., regarding the resolution of the January 3rd small claims trial in Torrance, CA
2/3/2012 1:07:00 AM

American Honda intends to appeal the decision in Peters v. American Honda due to the substantial factual and legal errors reflected in the written decision.
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Ridgeline Is Here to Stay
10/5/2011 12:40:00 PM

I would like to lay to rest any rumors about the future of the Honda Ridgeline. In no uncertain terms, the reports in the media that we have plans to discontinue the Ridgeline pick-up truck are false. To the contrary, Ridgeline has a significant role in the Honda line-up and it is expected to continue in the foreseeable future. Ridgeline was developed to meet the needs of our customers. They have told us that it is important to offer a pick-up truck and Honda will remain committed to both the vehicle and the segment. Evidence to that fact is that we have announced the new 2012 Ridgeline will receive fresh styling cues, improved fuel efficiency, and even a new Sport model that promises to attract attention.
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Why We Are Committed to Carbon Disclosure
9/19/2011 8:06:00 PM

Over the past ten years, Honda has made a strong commitment to reduce greenhouse gas emissions that contribute to global climate change.
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