Our Perspective
Welcome to Our Perspective, a series of articles written by Honda associates. We’re excited to share our thoughts and opinions on a variety of topics.
Honda Rearview Report: February 01 - February 07, 2014
2/7/2014 9:11:00 PM

"This week, the Honda brand added to the recent recognition we have received in areas such as quality, safety, resale value and owner loyalty with awards from several organizations for the tremendous value our products offer to American consumers.
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Honda Rearview Report: January 25 - January 31, 2014
2/3/2014 9:09:00 PM

"Back in 2012, Honda reached an important milestone when we exported our one-millionth U.S.-made vehicle. This week, we announced that we passed another major mile marker by achieving net exporter status in 2013, shipping more U.S-built vehicles to overseas markets than we imported from our plants in Japan.
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Honda Rearview Report: January 18 - January 24, 2014
1/24/2014 9:06:00 PM

"On Saturday, inside Atlanta's Georgia Dome, eight of America's top-tier marching bands from Historically Black Colleges and Universities (HBCUs) will show off their amazing musicianship and precision marching skills to a packed house in the annual Honda Battle of the Bands Invitational Showcase.
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Honda Rearview Report: January 4 - January 10, 2014
1/10/2014 9:03:00 PM

"For those of us in the auto business, next week's North American International Auto show press preview marks the real start of the automotive new year.
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Honda Rearview Report: December 14 - December 20, 2013
12/20/2013 9:01:00 PM

"With the holidays upon us, and the increased hustle and bustle of the season, it is important to take a moment to reflect on the importance of safety to all of us at Honda.
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Honda Rearview Report: December 7 - December 13, 2013
12/13/2013 9:00:00 PM

"This week, we released our ninth annual North American Environmental Report, in which we reported on a number of significant achievements for the fiscal year ended on March 31, 2013 (FY2013), including a 9.5 percent increase in the fleet-average fuel economy of Honda and Acura automobiles for the 2012 model year.
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Honda Rearview Report: November 30 - December 6, 2013
12/6/2013 8:56:00 PM

"With another strong month in November, and sales of more than 307,000 units for the year, Civic is not only the best-selling compact car in America, it's headed to one of its top three sales years of all time. So, the launch of the new 2014 Civic makes a real statement about our commitment to keep Civic number one.
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Honda Rearview Report: November 16 - November 22, 2013
11/22/2013 8:55:00 PM

"The Green Car of the Year award is a real capstone to the rollout of the 2014 Accord lineup. Each vehicle features an Earth Dreams Technology powertrain, including new engines, transmissions and our innovative two-motor hybrid system. So, no matter what Accord our customers choose to buy, it's the greenest car in America!
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Honda Rearview Report: November 9 - November 15, 2013
11/15/2013 8:54:00 PM

"After announcing that we were bringing the Honda Walking Assist Device to the Rehabilitation Institute of Chicago for research with adults who are trying to recover from stroke, I was overwhelmed by the number of co-workers who reached out to express their pride in Honda's work and to share with me their touching experiences, and the experiences of their family members, full of the hopefulness that this work could lead to a meaningful improvement in the lives of people who have been affected by stroke.
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Honda Rearview Report: November 2 - November 8, 2013
11/8/2013 8:50:00 PM

"No other race engine manufacturer has matched the success on the track of Honda Performance Development (HPD), with 204 race wins including powering Scott Dixon to this year's IndyCar drivers' championship.
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Honda Rearview Report: October 26 - November 1, 2013
11/1/2013 7:49:00 PM

"The experts and our customers seem to agree – the team of American engineers who developed our all-new 2014 Acura MDX completely knocked it out of the park.
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Honda Rearview Report: October 19 - October 25, 2013
10/25/2013 7:45:00 PM

"In addition to its position as the top-selling compact car in America in 2012 and so far in 2013, it was Civic that helped spark the import tuner market and remains a popular platform for tuners and aftermarket suppliers to express their passion for performance.
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Honda Rearview Report: October 12 - October 18, 2013
10/18/2013 7:44:00 PM

"Word of mouth has always been a strong competitive advantage for Honda. With the reputation as a risk-taker Honda was founded around the idea of listening to the voice of the customer and creating products that are not only fuel efficient, safe and fun to drive, but offer great value for money with outstanding durability, quality and reliability.
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Honda Rearview Report: October 5 - October 11, 2013
10/11/2013 7:42:00 PM

"As our dedicated team of associates in Indiana celebrates our fifth anniversary, we are taking an opportunity both to reflect upon the incredible achievements we have accomplished in a very short period of time, and to look toward our future dreams in manufacturing.
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Honda Rearview Report: September 28 - October 4, 2013
10/4/2013 7:39:00 PM

"I think it is fair to say that no automaker has a more distinguished record of environmental innovation than does Honda. Since the creation of the CVCC engine in the 1970s, Honda has consistently been at the leading edge of our industry's continuous effort to create cleaner, more fuel-efficient automobiles.
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Honda Rearview Report: September 21 - September 27, 2013
9/27/2013 7:31:00 PM

"The Honda Civic is one of the real unsung stories in our industry this year. By continuing to enhance Civic styling, performance, safety and technology, we've made Civic an even smarter purchase.
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Honda Rearview Report: September 14 - September 20, 2013
9/20/2013 7:28:00 PM

"Leadership is not a one-time thing. It requires continuous challenge and effort and the commitment to drive innovation in our products, technology and business operations in order to adapt to the changing needs of our customers.
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Honda Rearview Report: September 7 - September 13, 2013
9/13/2013 7:24:00 PM

"This has been a very exciting week for Honda as we begin announcing the theatres that will receive a new digital projector through Project Drive-In, ensuring that communities across America will continue to share in the experience of cinema under the stars.
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Honda Rearview Report: August 31 - September 6, 2013
9/6/2013 7:18:00 PM

"Honda recently initiated some of the most significant organizational changes in the company's history designed to further advance the speed and efficiency of our new model development and to fulfill the larger role our North American operations now play within global Honda.
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Preparing for the 21st Century of Manufacturing
8/13/2013 4:41:00 PM

The introduction of more sophisticated technologies in Honda and Acura products has forced us to examine many aspects of our manufacturing operations. As we innovate our production facilities with new systems and processes to achieve higher quality and efficiency we have found that high tech equipment isn't enough. We also must give our associates the opportunity to gain the new skills they need for the manufacturing environment of the future.
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Honda and GM: Going it Alone, Together
7/8/2013 1:25:00 PM

Based on our shared belief in the unique potential of fuel cell electric vehicles to meet the future needs of our customers and society, Honda and GM have initiated a long-term technology partnership with a specific purpose: co-development of a next generation fuel cell system and hydrogen storage technologies targeting the 2020 timeframe.
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More Fit EV Electric Vehicles on the Way
6/14/2013 2:33:00 PM

We expected a strong positive consumer response to our recent announcement that the Fit EV monthly lease price had been reduced from $389 to $259 for new and existing customers alike. It turns out that a "strong" response was gross understatement. Customer interest spiked significantly and demand for the Fit EV has grown considerably. We've even heard rumors that the Fit EV may already be sold out.
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Expanding Honda's Vision for Low-Carbon Living
2/20/2013 5:01:00 PM

Today's announcement of a new partnership between Honda and SolarCity, America's largest solar power provider, is an important step forward in Honda's effort to reduce CO2 emissions that contribute to global climate change. It is also an important contribution to Honda's overarching mission to create new value for its customers, so that Honda continues to be a company that society wants to exist.
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Accord Plug-In: Leading the Way Toward Bluer Skies
1/15/2013 4:00:00 PM

It was with no small sense of pride in my company that I read this recent quote from Mr. Tom Cackette of California's Air Resources Board (ARB):
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Proudly Making Hondas in America for 30 Years
11/1/2012 9:00:00 AM

Our Perspectives
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