Our Perspective
Welcome to Our Perspective, a series of articles written by Honda associates. We’re excited to share our thoughts and opinions on a variety of topics.
Advancing Environment a Natural Fit in Honda Vehicle Lineup
6/15/2015 3:00:00 PM

As we take major steps to further strengthen and align our product portfolio around the changing preferences of our customers, growth opportunities in the marketplace and the needs of society, we are rolling out incredible new products that are creating the strongest and most fuel efficient lineup in our history.
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Honda Rearview Report: May 30 - June 5, 2015
6/5/2015 2:23:00 PM

"Honda is proud to be a national sponsor of Little League® Baseball and Softball for the 19th consecutive year. But we're also excited about the two new leadoff hitters in our passenger car and light truck lineups. The Honda Fit and all-new HR-V really brought the heat in May, combining for over 12,000 in sales of these two gateway models.
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Honda Rearview Report: May 23 - May 29, 2015
5/29/2015 2:06:00 PM

"When we launched the 2015 Honda CR-V with a significant mid-cycle redesign, we aimed to provide our customers with across-the-board upgrades—in styling, performance, fuel efficiency and family-friendly technology; and customers have responded by voting with their pocketbooks to make CR-V the best-selling SUV in America.
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Our Perspectives: Plain Speaking on the Takata Defect Announcement
5/28/2015 3:00:00 PM

Last week, the National Highway Traffic Safety Administration (NHTSA) announced a formal defect determination by Takata related to front airbag inflators installed in vehicles from more than 10 automakers.
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Honda Rearview Report: May 16 - May 22, 2015
5/22/2015 4:46:00 PM

"This is an exciting time to be an associate at Honda Manufacturing of Alabama at a time when we are strengthening the Honda light-truck lineup as a major driver of our future sales growth.
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Honda Rearview Report: May 9 - May 15, 2015
5/15/2015 1:22:00 PM

"With the summer riding season approaching, adventure is the name of the game for Honda Powersports with our announcement this week of the first motorcycles for the 2016 model lineup.
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Honda Rearview Report: May 2 - May 8, 2015
5/8/2015 1:24:00 PM

"With Spring finally in full bloom and May upon us, this can only mean one thing for racing fans – the month of Indy has arrived! Starting this weekend with the Grand Prix of Indianapolis, followed by the Indy 500 and then the Dual in Detroit, we're looking forward to a month of exciting race competition.
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Honda Rearview Report: April 25 - May 1, 2015
5/1/2015 5:41:00 PM

"The announcement this week of a sub-$20,000 starting price for the all-new 2016 Honda HR-V crossover underscores its important role as the new gateway to the Honda light truck lineup. The HR-V is the next critical step forward in the fortification of our light truck line-up and a vehicle that's certain to generate a lot of excitement and customer traffic when it arrives at Honda dealerships in two weeks.
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Honda Rearview Report: April 18 - April 24, 2015
4/24/2015 7:00:00 PM

"Over the past week, thought leaders from across the automotive industry and beyond converged on Detroit and the 2015 SAE World Congress to share their ideas for the future of personal mobility. We were thrilled to serve as this year's host company and to share our own ideas for a cleaner, safer and more sustainable mobility future, one that still preserves the joy of driving that is fundamental to Honda's vision.
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Honda Rearview Report: April 11 - April 17, 2015
4/17/2015 5:25:00 PM

"It's been quite a week of celebration for the East Liberty Auto Plant (ELP) in Ohio, which marked production of its 5 millionth vehicle – fittingly, a 2016 Acura RDX. I say "fittingly" because the significantly refreshed and redesigned 2016 RDX went on-sale this week at Acura dealerships and ELP is its exclusive home.
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Honda Rearview Report: March 28 - April 3, 2015
4/3/2015 2:18:00 PM

"It was a tremendous honor and privilege to represent our global Civic design team in New York this week as we took the wraps off the Civic Concept, the precursor to the all-new 10th-generation Honda Civic that will come to market this fall.
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Honda Rearview Report: March 21 - March 27, 2015
3/27/2015 9:02:00 PM

"Next month, leaders from across the auto industry will converge in Detroit for the SAE 2015 World Congress and Exhibition to explore the future of the auto industry and innovations in mobility. We're honored at Honda to provide Executive Leadership and, along with our Tier One partner, Continental, to present this year's theme of Leading Mobility Innovation.
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Honda Rearview Report: March 14 - March 20, 2015
3/20/2015 5:19:00 PM

"At Honda, we realize that "making things" has always been a key to America's economic strength and the bulwark of a healthy middle-class. That's why this week, we kicked off a new workforce development program called EPIC that we hope will help not only ourselves, but every company with an interest in U.S. manufacturing.
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Honda Rearview Report: March 7 - March 13, 2015
3/13/2015 7:25:00 PM

"Spring is just around the bend, and soon people will be turning their attention to that most American of traditions. Baseball? Well, sure, and we have you covered as an official national sponsor of Little League Baseball. But I'm talking about the great American family road trip! And some experts say we have the vehicles for the job.
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Our Perspectives: Increasing the Supply of Replacement Airbag Inflators
3/10/2015 11:26:00 PM

Honda is fully mobilized on the recalls and safety improvement campaigns associated with Takata airbag inflators as we focus on taking care of our customers and preventing any further injuries. We apologize to our customers for any inconvenience this issue may cause, and want them to know we are doing everything possible to accelerate the replacement of airbag inflators to assure that their vehicle can be repaired as soon as possible.
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Honda Rearview Report: February 28 - March 6, 2015
3/6/2015 3:04:00 PM

"A top safety rating this week from the NHTSA for the 2015 Acura TLX once again demonstrates how the Acura brand has helped advance safety as a critical value in the luxury arena.
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Increased Recall Completion Rates Will Save Lives and Prevent Injuries
3/2/2015 11:00:00 AM

Our first meeting was a little awkward, taking place just moments before we both testified before a U.S. Senate committee investigating deaths and injuries from rupturing Takata airbag inflators. One of us was injured by an inflator in a car accident, resulting in a severe eye injury, emotional trauma and months of recovery. One of us works for the company that manufactured the car. What brought us together was tragic. However, now we are working together on a proposal that we believe will help prevent such injuries and save the lives of others by significantly increasing the repair rates for vehicles recalled in America.
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Honda Rearview Report: February 14 - February 20, 2015
2/20/2015 7:54:00 PM

"For the second straight year, Honda products have led automotive retail sales in four key segments — small car, midsize, SUV and minivan -- with Accord finishing 2014 as the best retail-selling car in America. Again, "retail" means sales earned one car and one customer at a time, rather than bulk purchases for use as rental cars or in government fleets.
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Honda Rearview Report: February 14 - February 20, 2015
2/20/2015 7:32:00 PM

"For the second straight year, Honda products have led automotive retail sales in four key segments — small car, midsize, SUV and minivan -- with Accord finishing 2014 as the best retail-selling car in America. Again, "retail" means sales earned one car and one customer at a time, rather than bulk purchases for use as rental cars or in government fleets.
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Honda Rearview Report: February 7 - February 13, 2015
2/13/2015 7:55:00 PM

"Chicago is a big market for Honda – a city where our CR-V is the reigning champ as the best-selling vehicle of 2014 – which makes it a great place to take the wraps off the new 2016 Honda Pilot, preparing to hit dealer showrooms this summer. Reengineered from the ground up, the new Pilot is an all-around great performer, with a decidedly more premium and sophisticated style, offering up more trims, more features and more family-friendly technology than ever before.
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Honda Rearview Report: January 31 - February 6, 2015
2/6/2015 5:36:00 PM

"You have heard us refer to Acura's light truck line-up — the MDX and RDX — as the best 1-2 punch in the luxury game. This dynamic duo achieved a new all-time light truck sales record for Acura in 2014, and in so doing, knocked out the luxury competition, achieving higher sales than offerings from Audi and BMW.
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Honda Rearview Report: January 24 - January 30, 2015
1/30/2015 3:16:00 PM

"This past week, Acura marked 20 years of designing, developing and building Acura products in America, as associates in our Marysville, Ohio facility began production of a more powerful and refined new 2016 ILX sports sedan.
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Honda Rearview Report: January 17 - January 23, 2015
1/23/2015 3:00:00 PM

"Honda's longstanding commitment to build products close to our customers has helped spur the growth of the U.S. economy for more than 35 years. Just this week at the Washington D.C. Auto Show, eleven Honda and Acura vehicles, all produced at one of Honda's four U.S. auto plants in Ohio, Indiana and Alabama, were featured as part of the show's "Made Across America" initiative.
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Honda Rearview Report: January 10 - January 16, 2015
1/16/2015 3:00:00 PM

“This week’s debut of the Acura NSX in Detroit marks a significant milestone in the history of the Acura brand and its future as a luxury automobile brand focused on precision-crafted performance.
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