Our Perspective
Welcome to Our Perspective, a series of articles written by Honda associates. We’re excited to share our thoughts and opinions on a variety of topics.
Honda Rearview Report: April 16 – April 22, 2016
4/22/2016 3:13:00 PM

"This week's announcement of important new advances in our environmental vehicle and technology strategy marks a significant step forward in Honda's ongoing commitment to address society's growing environmental and energy needs.
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Honda Rearview Report: April 5 – April 15, 2016
4/15/2016 5:05:00 AM

"Congratulations to the academic team from Florida A&M University, which earned the title at the 27th annual Honda Campus All-Star Challenge (HCASC), an academic quiz-bowl competition featuring top students from 48 Historically Black Colleges and Universities (HBCUs).
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Honda Rearview Report: March 26 - April 4, 2016
4/4/2016 6:50:00 PM

"Honda is built from The Power of Dreams, so we're especially thrilled to enter into a new era in our longstanding relationship with one of the world's most celebrated places for making dreams come true—Disneyland Resort. Honda will be sponsoring the classic "Autopia" attraction at the Disneyland Resort, which dates back to the opening day of Disneyland Park in 1955.
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Honda Rearview Report: March 19 - March 25, 2016
3/25/2016 11:26:00 PM

"We wrote several new chapters in our 10th-generation Civic story in New York this week with the North American debut of the Civic Hatchback Prototype, the unveiling of our Civic Coupe-based Global Rallycross racecar, and a custom-designed Civic Sedan that celebrates the 15-year anniversary of our highly successful Civic Tour and its new headline artists, Demi Lovato and Nick Jonas.
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Honda Rearview Report: March 05 - March 18, 2016
3/18/2016 3:54:00 PM

"It's a huge month for Acura. We're about a month away from the production launch of the amazing new Acura NSX supercar as a pinnacle new expression of Acura Precision Crafted Performance … a week away from marking the 30th anniversary of the Acura brand …and just days away from the debut in New York of our 2017 Acura MDX, the first production Acura to adopt key elements of our future styling direction as showcased on the Acura Precision Concept earlier this year.
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Honda Rearview Report: February 27 - March 04, 2016
3/4/2016 5:23:00 PM

"As we enter into March we're excited to welcome the coming spring with a whirlwind of Civic-centered events as we continue our rollout of the most ambitious Civic lineup ever.
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Honda Rearview Report: February 20 - February 26, 2016
2/26/2016 5:17:00 PM

"With the release of IHS Automotive Polk’s full-year new vehicle registration data for 2015, we can officially confirm that, for the third year in a row, four Honda models – Accord, Civic, CR-V and Odyssey – have claimed the U.S. retail sales crown in their respective segments. Honda has the best-selling car, compact car, SUV and minivan – each one made in America.
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Honda Rearview Report: February 02 - February 12, 2016
2/12/2016 4:21:00 PM

"This week, Kelley Blue Book recognized Acura for having the lowest projected five-year cost of ownership of any luxury automotive brand. It's another great reminder of why purchasing an Acura is such a smart investment.
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Honda Rearview Report: January 23 - February 01, 2016
2/2/2016 12:16:00 AM

"This coming Sunday, more than 100 million Americans will be glued to their TVs to watch Super Bowl 50 and of course, next to the game, what everyone really loves, the commercials. This year, we are proud to have both Honda and Acura represented during The Big Game's big advertising lineup.
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Honda Rearview Report: January 16 - January 22, 2016
1/22/2016 8:01:00 PM

"While the Washington, D.C. Auto Show lives a little in the shadows of the big "global" shows, it plays an important role in focusing the attention of our industry on important social and policy issues driving our industry. We were happy to contribute to the discussion this week with our own ideas for cleaner, safer and more connected mobility. We also were honored to accept the Green SUV of the Year award from the Green Car Journal for our Honda HR-V crossover.
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Honda Rearview Report: January 9 - January 15, 2016
1/15/2016 8:36:00 PM

"Having the new 10th-generation Civic honored with the 2016 North American Car of the Year award in Detroit this week is an incredibly fulfilling achievement for our entire Civic team here in North America and around the globe.
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Honda Rearview Report: December 12 - December 18, 2015
12/21/2015 3:17:00 PM

“Super Bowl 50 is right around the corner and 2016 will mark the very first appearance by both our Honda and Acura brands in the same big game.
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Honda Rearview Report: December 5 - December 11, 2015
12/11/2015 3:00:00 PM

"This year marks 40 years of Honda R&D in America and it's no coincidence that many of the advanced mobility products we are introducing in this 'Year of Honda' were created through the efforts of our engineering teams in Ohio, California, North Carolina and elsewhere in North America, working as part of a global team.
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Honda Rearview Report: November 14 - November 20, 2015
11/20/2015 6:07:00 PM

"The 2015-2016 auto show season got into full swing this week in Los Angeles, and we were proud to take home multiple awards, including an unprecedented 30th Car and Driver 10Best award for Accord, and Kelly Blue Book "Best Buy" awards for Civic, CR-V, Pilot and Odyssey, including "Overall Best Buy of the Year" honors for the new Civic.
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Honda Rearview Report: October 31 - November 6, 2015
11/6/2015 11:42:00 PM

"The SEMA show is always an incredibly fun experience, and we were thrilled to be able to contribute to that this year with some project cars from Honda and Acura.
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Honda Rearview Report: October 17 - October 23, 2015
10/23/2015 6:44:00 PM

"Our dreams for customers of the 2016 Honda Civic came one step closer to reality this week as we celebrated with the manufacturing team as they started production of the Civic Sedan at our Alliston, Ontario, plant, the global lead plant for Civic. It will soon be joined by our Greensburg, Indiana, plant in supplying Civics to Honda customers.
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Honda Rearview Report: October 3 - October 9, 2015
10/9/2015 10:34:00 PM

"Honda is committed to helping promote a better understanding of manufacturing and the opportunities that exist for young people to take up a career in this increasingly high-tech, high- skill field. So, in recognition of National Manufacturing Day, this week we hosted more than 1,700 students at two Honda plants in Ohio and Alabama.
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Our Perspectives: Takata Inflator Recall Update
10/8/2015 8:15:00 PM

Honda is making steady progress in our continued effort to reach as many customers affected by Takata airbag inflator recalls as possible, and to rapidly repair their vehicles. Yet, with so many customers still needing to bring their vehicles in for repair, we continue to initiate new outreach activities.
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Honda Rearview Report: September 26 - October 2, 2015
10/2/2015 2:00:00 PM

"We began the year at the North American International Auto Show heralding 2015 as the "Year of Honda." It wasn't just a big brag, but a statement about the number of pinnacle technologies and new mass market products we are bringing to market at a time when the automotive industry is at its competitive best, with customers having more and better choices than perhaps at any other time in its history. So, we're very honored that three new Honda vehicles – the Pilot SUV, HR-V crossover and soon-to-be-launched 10th-generation Civic Sedan – are among the semifinalists for the 2016 North American Car and Truck of the Year (NACOY) awards.
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Honda Rearview Report: September 19 - September 25, 2015
9/26/2015 12:53:00 AM

"This week, Honda reaffirmed our commitment to reducing the total life-cycle environmental impact of our operations in North America in a big way, highlighted by the announcement of a $210 million investment in an advanced painting system at Honda’s Marysville Auto Plant in Ohio, which will eliminate water use and significantly reduce levels of CO2 emissions and volatile organic compounds.
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Honda Rearview Report: September 12 - September 18, 2015
9/18/2015 10:57:00 PM

"We had a lot of fun this week with the debut of the all-new, 10th-generation Honda Civic Sedan and the celebration of a major milestone in the production of our 30 millionth vehicle in North America.
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Honda Rearview Report: August 29 - September 4, 2015
9/4/2015 10:56:00 PM

"August was a scorcher, especially for core Honda and Acura models. For the Honda brand, Accord and Civic are gaining momentum, with Civic topping sales of 30,000 units and Accord clearing 40,000 units in August. Taken together with an all-time record month for CR-V, these three pillar Honda models combined for sales of more than 100,000 units, earning three of the top 10 spots on the August charts. That's three of the top five when you exclude full-size pickups.
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Honda Rearview Report: August 15 - August 21, 2015
8/21/2015 10:09:00 PM

"It was a great week for vehicle safety for both the Honda and Acura brands as two of our most popular SUVs, the 2016 Honda Pilot and the 2016 Acura RDX each earned top safety ratings.
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Honda Rearview Report: August 8 - August 14, 2015
8/14/2015 4:07:00 PM

“There was a lot of excitement this week as the 1,000 associates at Honda of South Carolina Mfg. were joined by some special guests for the mass production launch of our newest and largest side-by-side vehicle, the 2016 Honda Pioneer™ 1000.
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