Our Perspective
Welcome to Our Perspective, a series of articles written by Honda associates. We’re excited to share our thoughts and opinions on a variety of topics.
Honda Rearview Report: November 12 - November 18, 2016
11/18/2016 5:33:00 PM

"We had a great time at the LA auto show this week, launching the Civic Si Prototype as the latest chapter in our epic 10th-generation Civic story, and kicking off an expanded marketing partnership with the NHL, highlighted by the appearance of two hockey legends – the great Wayne Gretzky and the one-and-only Lord Stanley Cup.
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Honda Rearview Report: November 5 - November 11, 2016
11/11/2016 6:16:00 PM

"We're gearing up for a fun week at the Los Angeles Auto Show – now known as Automobilty LA – with plans for multiple vehicle, technology and marketing partnership announcements.
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Honda Rearview Report: October 29 - November 4, 2016
11/7/2016 3:00:00 PM

"The announcement that the Acura NSX was named Road & Track's 2017 Performance Car of the Year is an honor that recognizes the incredible innovation NSX has delivered to the supercar segment, as well as the tremendous passion, skill and determination of the entire Acura team that brought it to life.
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Honda Rearview Report: October 22 - October 28, 2016
10/28/2016 2:00:00 PM

"The all-new 2017 Honda Clarity Fuel Cell sedan has received an EPA driving range rating of 366 miles, making it the longest range zero-emissions vehicle in America. With seating for five passengers and refueling times of just three to five minutes, the zero-emissions family road trip is no longer the stuff of science fiction.
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Honda Rearview Report: October 15 - October 21, 2016
10/21/2016 9:22:00 PM

"We hosted our second annual Honda Partnership Network event this week, designed to increase business opportunities within our supply chain for minority- and women-owned enterprises.
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Honda Rearview Report: October 1 - October 14, 2016
10/17/2016 12:00:00 PM

"We had a great time introducing the all-new, 5th-generation Honda 2017 CR-V in Detroit this week. This new CR-V raises the bar in every imaginable way — with bold new styling, a more premium and refined interior, the model's first-ever turbocharged engine for increased performance and fuel economy and a host of new features and technologies. We believe it will enable CR-V to continue as America's best-selling SUV – something it has achieved over the past 20 years.
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Our Perspective: The Role of Free Trade in Enabling Honda’s Success in America
9/27/2016 12:00:00 PM

Free trade agreements have been a hot topic among both Democrats and Republicans during this political season, and it is likely to remain a contentious issue in the months to come. Regardless of our political backgrounds or affiliations, it is important to understand the role that free trade and trade agreements have played in Honda’s history in the United States and what it means for the company today.
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Honda Rearview Report: August 31 - September 9, 2016
9/9/2016 5:28:00 PM

"With two thirds of 2016 in the history books, we're thrilled to see Honda customers purchasing our products in record numbers. This week, we hit the one-million-sales mark earlier than ever before, as we head toward a third consecutive record year for the Honda brand, with strong demand for core models and Accord, Civic and CR-V, as the best retail-selling products in their respective segments.
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Honda Rearview Report: August 20 - August 30, 2016
8/30/2016 3:48:00 PM

"For Honda, mobility comes in many forms, and our Pioneer series of side-by-side vehicles is one of the most recent additions to the family. We entered the market just three short years ago with the start of Pioneer 700 series production in Timmonsville, South Carolina – which also was designed and developed by our U.S. engineering team at Honda R&D Americas. Our lineup now includes the 500, 700 and 1000 series, all built by the associates at Honda of South Carolina Mfg. (HSC), the exclusive global home of the Pioneer lineup.
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Honda Rearview Report: August 06 - August 19, 2016
8/19/2016 2:00:00 PM

"The 2016 Little League World Series of Baseball is underway and this year we are proudly celebrating the 20th Anniversary of Honda as a sponsor of Little League Baseball and Softball, with the Honda Odyssey, America's best-selling minivan, as the Official Vehicle of Little League Baseball and the Little League World Series and, yes, even our 'Spokes Crumbs' joining the fun as mascots for the championship match-ups.
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Honda Rearview Report: August 06 - August 19, 2016
8/19/2016 12:00:00 PM

"The 2016 Little League World Series of Baseball is underway and this year we are proudly celebrating the 20th Anniversary of Honda as a sponsor of Little League Baseball and Softball, with the Honda Odyssey, America's best-selling minivan, as the Official Vehicle of Little League Baseball and the Little League World Series and, yes, even our 'Spokes Crumbs' joining the fun as mascots for the championship match-ups.
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Honda Rearview Report: July 30 - August 05, 2016
8/5/2016 10:19:00 PM

"Just past the halfway point in 2016, our strong cadence of new Honda products has created record customer demand that has us headed toward a third consecutive year of record automobile sales. Significantly, this strong demand is balanced between cars and light trucks, is driven by retail sales to individual customers not bulk sales to fleets – all while maintaining among the lowest incentives in the industry.
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Honda Rearview Report: June 15 – July 08, 2016
7/8/2016 2:00:00 PM

"We are thrilled to celebrate the 40th anniversary of Accord this year, the best-selling car in America of the past 40 years. More than just celebrating a major product milestone, we wanted to recognize the role Accord has played in creating lasting relationships with Honda customers that are the foundation of our business and, in a larger sense, how Accord and our decision to build it here, have served to help advance American car culture.
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Honda Rearview Report: June 04 – June 14, 2016
6/14/2016 6:04:00 PM

"The racing spirit of Honda is at full throttle – from grassroots competition to 'The Greatest Spectacle in Racing,' from dirt and gravel circuits, to super speedways and street courses, and on two wheels or four – we are in the midst of an exciting and highly competitive racing season.
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Honda Rearview Report: May 28 - June 03, 2016
6/3/2016 11:22:00 PM

"Honda already is a leader in applying advanced technologies to our vehicles today that many in the industry are calling semi-autonomous. This week, we showcased some of our efforts to create the automated and connected vehicles of the future at GoMentum Station, in Concord, Calif., the largest secure connected vehicle and autonomous vehicle proving grounds in the U.S.
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Honda Rearview Report: May 14 - May 27, 2016
5/27/2016 2:01:00 PM

"We're days away from the 100th running of the Indy 500 — truly the greatest spectacle in racing — and we couldn't be more thrilled to have Honda-powered James Hinchcliffe on the pole and eight of the top 12 starters for Sunday's race. Honda's qualifying results are a reflection of the tremendous hard work and commitment by everyone at Honda Performance Development and our Honda-powered racing partners to make this an exciting and highly competitive event.
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Our Perspective: Beyond Discrimination
5/20/2016 12:25:00 PM

Honda is part of many communities in America and it is our responsibility to conduct ourselves in a way that supports these communities. This support can be economic – through jobs and investment – or through community activities that express our corporate social responsibility, such as volunteering and otherwise rolling up our sleeves. At the same time, and as part of that commitment to the communities where we work and live, it is one of Honda's priorities to serve as a positive force to promote inclusion and diversity throughout our business activities.
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Honda Rearview Report: May 7 - May 13, 2016
5/13/2016 5:08:00 PM

"It was the week of Ridgeline, as we celebrated the mass production launch at our Alabama manufacturing plant and revealed all the details surrounding this U.S.-developed Honda truck. It was especially exciting to see so many positive reviews from the members of the press, who recognize the Ridgeline as a truly new and unique vehicle in the midsize pickup market.
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Honda Rearview Report: April 23 - May 6, 2016
5/6/2016 3:31:00 PM

"Honda's effort to create new value for our customers is tied to the strong relationships we develop with our suppliers in North America. Last year, we purchased nearly $28 billion in parts and materials from 600 original equipment suppliers in this region to support our record production in North America of more than 1.86 million vehicles.
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Honda Statement Re: North Carolina Civic Tour Concert Dates Cancellation
4/25/2016 8:44:00 PM

"We respect the decision of Demi Lovato and Nick Jonas to cancel the Honda Civic Tour: Future Now concert dates in North Carolina. We apologize to fans for the disappointment and any inconvenience.
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Honda Rearview Report: April 16 – April 22, 2016
4/22/2016 3:13:00 PM

"This week's announcement of important new advances in our environmental vehicle and technology strategy marks a significant step forward in Honda's ongoing commitment to address society's growing environmental and energy needs.
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Honda Rearview Report: April 5 – April 15, 2016
4/15/2016 5:05:00 AM

"Congratulations to the academic team from Florida A&M University, which earned the title at the 27th annual Honda Campus All-Star Challenge (HCASC), an academic quiz-bowl competition featuring top students from 48 Historically Black Colleges and Universities (HBCUs).
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Honda Rearview Report: March 26 - April 4, 2016
4/4/2016 6:50:00 PM

"Honda is built from The Power of Dreams, so we're especially thrilled to enter into a new era in our longstanding relationship with one of the world's most celebrated places for making dreams come true—Disneyland Resort. Honda will be sponsoring the classic "Autopia" attraction at the Disneyland Resort, which dates back to the opening day of Disneyland Park in 1955.
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Honda Rearview Report: March 19 - March 25, 2016
3/25/2016 11:26:00 PM

"We wrote several new chapters in our 10th-generation Civic story in New York this week with the North American debut of the Civic Hatchback Prototype, the unveiling of our Civic Coupe-based Global Rallycross racecar, and a custom-designed Civic Sedan that celebrates the 15-year anniversary of our highly successful Civic Tour and its new headline artists, Demi Lovato and Nick Jonas.
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