Our Perspective
Welcome to Our Perspective, a series of articles written by Honda associates. We’re excited to share our thoughts and opinions on a variety of topics.
Honda Rearview Report: July 27 - August 3, 2018
8/3/2018 10:30:00 PM

"This week, we initiated the Honda SmartCharge™ beta program with our Fit EV customers in Southern California. Talking to the grid and looking at the customer's schedule, Honda SmartCharge™ can shift EV charging in real-time, enabling charging during periods when electricity demand is low and renewable energy supplies are high, while ensuring the customer's car is ready to go when they are.
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Honda Rearview Report: June 30 - July 27, 2018
7/27/2018 7:00:00 PM

"The recent RISE Hong Kong 2018 conference is the largest tech conference in Asia and provided a great opportunity to talk with colleagues in the industry about how robotics technology is changing our world.
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Free Trade Helps America Prosper
7/13/2018 9:00:00 AM

Our company's founder, Soichiro Honda, argued more than 60 years ago that protectionist trade policies were counterproductive. "I simply cannot go along with the idea that in order to protect our jobs we should set limits on the import of foreign cars," he said."Technological competition should be conducted by technological means. No matter what barriers we put in their way, quality products will always find a way in. Good products know no national boundaries."
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Honda Rearview Report: June 15 - June 29, 2018
6/29/2018 7:00:00 PM

"The all-new Honda Insight is now in dealer showrooms, presenting consumers a new idea for what a fuel-efficient compact sedan can be. The Insight exemplifies our idea that a modern electrified vehicle must be desirable in its own right, and judging by the reaction, Insight seems to be striking the right balance of styling and proportion, refined driving dynamics and high-tech, premium appointed interior design.
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Honda Rearview Report: June 2 - June 15, 2018
6/15/2018 6:00:00 PM

“It takes teamwork to create, build and deliver new Honda and Acura products to our customers. Our 3rd annual Team Honda Week of Service is demonstrating that this same spirit can make important contributions to the community, with more than 22,000 volunteers from Honda operations, our dealers and suppliers completing a record 560 community service projects across North America.
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Honda Rearview Report: May 26 - June 1, 2018
6/1/2018 10:00:00 PM

"Describing a new vehicle as the 'first in a generation' and the start of 'a new era for the Acura brand' might be perceived as a bold and risky statement. Well, that's Acura – bold, risk-taker, '30 years young' and ready to reclaim our original brand promise, Precision Crafted Performance.
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Honda Rearview Report: May 19 - May 25, 2018
5/26/2018 3:14:00 PM

"This year's Indy 500 will mark our 17th appearance in the Greatest Spectacle in Racing, and we're incredibly proud to be part of its history and make a contribution to its success. Our race program is really home-grown, which makes this one of the most exciting weeks of the year for Honda Performance Development (HPD) as we ready for this weekend's 102nd running of the Indianapolis 500.
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Honda Rearview Report: April 21 - May 18, 2018
5/18/2018 7:00:00 PM

This week, we celebrated the mass production launch of two exciting new products that demonstrate the continued growth of our nearly 40-year history of building products in America. The all-new 2019 Honda Insight and 2019 Acura RDX reflect the efforts of associates at our plants in Ohio, Indiana and Georgia, working together to produce the vehicle, engine, transmission and electrified components that make each vehicle special.
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Honda Rearview Report: April 13 - 20, 2018
4/21/2018 3:00:00 AM

"We had great fun this week with our Los Angeles-based media friends as we celebrated the joys of driving a manual transmission. In many parts of the industry, the row-your-own car may be losing ground, but at Honda we're happy to still offer engaging manuals.
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Our Perspective - Vehicle Greenhouse Gas and Fuel Economy Standards
4/20/2018 6:02:00 PM

Honda is committed to realizing a future of low-carbon mobility that will reduce greenhouse gas emissions that contribute to global climate change. This includes Honda's intention for two-thirds of our global automobile sales to be electrified vehicles by 2030. In addition, Honda supports continued improvements in the fuel economy of the U.S. vehicle fleet as prescribed by federal fuel economy and greenhouse gas (GHG) emissions standards through 2025.
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Honda Rearview Report: February 12 - March 5, 2018
3/5/2018 8:00:00 PM

We marked a major milestone in the history of Honda's U.S. manufacturing operations last week, with the production of our 25-millionth U.S.-made automobile. Appropriately, that 25-millionth vehicle was a Honda Accord built by the associates at our Marysville Auto Plant, where Honda began U.S. auto production in November 1982 with production of the second-generation Accord.
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Honda Rearview Report: January 1 - January 19, 2018
1/19/2018 11:46:00 PM

"The North American International Auto Show made for an exciting start to the year, and it was especially memorable for us as we debuted two all-new products that signify critical new directions for our Honda and Acura brands – the 2019 Honda Insight and 2019 Acura RDX prototypes.
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Honda Rearview Report: December 2 - December 15, 2017
12/15/2017 5:00:00 PM

"As we begin the 2017 holiday season and head toward the new year, we recognize that we have a lot to be thankful for, including the opportunity to engage with all of our media friends through an incredible cadence of new products.
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Honda Rearview Report: November 16 - December 1, 2017
12/1/2017 6:00:00 PM

"The auto show season kicked off in earnest this week in Los Angeles, accompanied by a host of top industry awards and accolades. We were honored to collect more than our fair share, including Motor Trend SUV of the Year for CR-V; seven KBB.com 2018 Best Buy awards, including overall top honors for Accord; Green Car Journal’s Green Car of the Year for the Clarity series, and an unprecedented 32nd Car and Driver 10Best for Accord, which was joined on the list by the Civic (Hatchback, Si and Type R).
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Working Together to Save Lives
11/20/2017 11:00:00 AM

Our first meeting, three years ago today, was an uncomfortable moment, coming just minutes before we both testified to a U.S. Senate committee investigating deaths and injuries from rupturing Takata airbag inflators.
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Honda Going Door-to-Door to Complete Alpha Inflator Recalls
8/29/2017 11:00:00 AM

The owner of a 2001 Honda Civic was surprised to find a "Honda Recall Pit Crew," attending the yard sale in his driveway. But the Honda crew wasn't there in search of furniture or children's toys; they wanted the owner to complete the recall of the defective Takata airbag inflator in his Honda car, and save him from potential injury or death.
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Honda Rearview Report: August 3 - August 21, 2017
8/21/2017 10:30:00 PM

"We're proud to have celebrated Acura's fifth year of sponsorship at Monterey Automotive Week. More importantly, we were thrilled to showcase the new Acura products, for the road and the track, that demonstrate our strengthening focus on Precision Crafted Performance.
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Honda Rearview Report: July 8 - August 2, 2017
8/2/2017 10:03:00 PM

Few automotive nameplates in history can boast the kind of steady and continuous success of Accord, which has outsold all other cars in America over the past 41 years. But it's not just history. At through the first seven months of 2017:
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Honda Rearview Report: June 5 - July 7, 2017
7/12/2017 5:43:00 PM

“Exactly one week from today, we’re going to share a first look at the all-new 2018 Honda Accord – the most dramatically styled Accord ever. This 10th generation Accord will make its global debut in Detroit, an exciting announcement about the future of America’s best-selling midsize sedan.
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Honda Rearview Report: May 17 - May 26, 2017
5/26/2017 7:00:00 PM

"With seven of the ten top qualifying speeds by Honda-powered drivers and teams, including an average of 232.595 mph that earned Scott Dixon his third Indianapolis 500 pole, and our own Honda Performance Development engineers, we are making final preparations for the 101st running of the race and fervently hope to win the Borg Warner trophy for the 12th time in the past 14 years.
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Honda Rearview Report: April 29 - May 16, 2017
5/16/2017 10:29:00 PM

"For the 10th straight year, Honda ranked among the top two automakers for supplier relationships as determined by the just released 17th annual North American Automotive OEM-Supplier Working Relations Index® Study. We recently celebrated the incredible teamwork between Honda and our more than 1,000 mass production and service parts supplier partners in North America that help us exceed the expectations of our Honda and Acura customers this past year. This included giving special recognition to those suppliers receiving quality, value and innovation awards.
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Honda Rearview Report: April 19 - April 28, 2017
4/28/2017 9:01:00 PM

"Whether it's a long family road trip or the everyday duties of life, traveling with the family will be a whole lot more enjoyable this summer in the all-new 2018 Honda Odyssey. Our team at Honda Manufacturing of Alabama (HMA) celebrated the start of mass production of this fifth generation Odyssey this week, which will raise the bar for performance, cabin quietness, family-friendly interior space, comfort and connectivity in the minivan segment.
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Honda Rearview Report: March 11 - April 3, 2017
4/3/2017 10:30:00 PM

"Our Honda plant in Alabama has a very important role in meeting the needs of our customers with the exclusive production responsibility for some of Honda's most popular light-truck models, including the Ridgeline, Pilot and Odyssey, as well as the Acura MDX. With consumer appetite for light trucks seemingly insatiable, and in consideration of future products for our customers, we are investing $85 million in Alabama as the first step in a multi-phase project to advance the plant's manufacturing flexibility and strengthen its efficiency.
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Our Perspective: Alpha Inflators Remain a Great Danger
3/7/2017 1:00:00 PM

Honda continuously looks for new ways to reach vehicle owners who have not yet replaced the original "Alpha" Takata inflators found in certain 2001 to 2003 Honda and Acura vehicles. These inflators are potentially very dangerous.
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