Our Perspective
Welcome to Our Perspective, a series of articles written by Honda associates. We’re excited to share our thoughts and opinions on a variety of topics.
Honda Rearview Report: March 11 - April 3, 2017
4/3/2017 10:30:00 PM

"Our Honda plant in Alabama has a very important role in meeting the needs of our customers with the exclusive production responsibility for some of Honda's most popular light-truck models, including the Ridgeline, Pilot and Odyssey, as well as the Acura MDX. With consumer appetite for light trucks seemingly insatiable, and in consideration of future products for our customers, we are investing $85 million in Alabama as the first step in a multi-phase project to advance the plant's manufacturing flexibility and strengthen its efficiency.
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Our Perspective: Alpha Inflators Remain a Great Danger
3/7/2017 1:00:00 PM

Honda continuously looks for new ways to reach vehicle owners who have not yet replaced the original "Alpha" Takata inflators found in certain 2001 to 2003 Honda and Acura vehicles. These inflators are potentially very dangerous.
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Honda Rearview Report: February 28 - March 3, 2017
3/3/2017 7:58:00 PM

"Recognizing the importance of establishing a relationship with Millennials, for the 16th year Honda will present the Honda Civic Tour which will be headlined by One Republic and featuring opening acts Fitz and the Tantrums and James Arthur. The mammoth 2017 Civic Tour will kick off in July and make 36 stops, promising the most engaging experiences and promotions for fans to-date.
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Honda Rearview Report: February 18 - February 24, 2017
2/24/2017 8:30:00 PM

"From grassroots competition to the world's premiere racing circuits, Honda race teams are building on last year's achievements as we prepare to line up at the starting grids in 2017. This includes both our global Formula 1 and MotoGP motorcycle race programs and our IndyCar program in North America, now entering Honda's 24th year associated with IndyCar racing.
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Honda Rearview Report: February 11 - February 17, 2017
2/17/2017 10:00:00 PM

"This week, Honda Manufacturing of Indiana (HMIN) joined our factories in Ohio and Canada in building the all-new 2017 Honda CR-V, America's top-selling SUV over the past two decades. It's the first light-truck model we've built in Indiana and a further demonstration of our increasing production flexibility as our Indiana plant continues to produce the Honda Civic, the top retail-selling compact car in America.
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Honda Rearview Report: February 8 - February 10, 2017
2/10/2017 11:25:00 PM

"This week we launched our new marketing campaign for the 2017 Honda Clarity Fuel Cell. This campaign will help grow awareness and earn us new customers for our advanced, zero-emissions Clarity, and it's a clear signal of our intention to take fuel cell technology into the mainstream.
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Honda Rearview Report: January 14 - February 7, 2017
2/7/2017 5:36:00 PM

"Fulfilling a dream years in the making, the Acura NSX GT3 recently kicked off the 2017 racing season in grand fashion at the "Rolex 24" endurance race at Daytona International Speedway. Ultimately, the Michael Shank Racing and the NSX GT3 earned a fifth-place finish against 27 well-established cars in the GTD Class, while leading 171 laps and taking an early lead in the North America Endurance Championship.
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Honda Rearview Report: January 7 - January 13, 2017
1/13/2017 4:00:00 PM

"This year marks the 40th anniversary of our decision to build products in America, so it's fitting that we started the year with exciting news about multiple new models with American roots.
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Honda Rearview Report: December 31, 2016 - January 06, 2017
1/9/2017 2:00:00 PM

"Mobility has become a BIG part of the conversation at CES, and we did our part this year to add to that story with our "Cooperative Mobility Ecosystem" approach, which includes the Honda Safe Swarm concept, the Honda NeuV Concept equipped with artificial intelligence, the Honda HMI Concept, Visa in-vehicle payment system, a self-balancing motorcycle and more still.
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Honda Rearview Report: December 17, 2016 - December 23, 2016
12/23/2016 3:00:00 PM

"2016 has been a record breaking year for Honda. But even as we prepare to shut down for our annual companywide holiday week, we're readying to come out of the gates with significant announcements for the New Year.
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Honda Rearview Report: December 10 - December 16, 2016
12/19/2016 11:58:00 PM

"The holidays are a time to celebrate and give thanks, and Honda has a lot to be thankful for this year – with our customers making this a record year for Honda in both automobile sales and production in America. And this year for the holidays, Honda is expanding our annual Happy Honda Days campaign to share the magic of this time of year in a very special way.
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Honda Rearview Report: December 3, 2016 - December 9, 2016
12/9/2016 5:33:00 PM

Whether you are looking for a machine for a short commute, off-road adventure or for reeling off highway miles, there is a Honda motorcycle or side-by-side to meet your needs. And we're excited to add to those dynamic choices with several new product launches.
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Honda Rearview Report: November 19 - December 2, 2016
12/2/2016 5:14:00 PM

“We are pleased and thankful for the great reviews the all-new 2017 Honda CR-V has received from many journalists in the automotive press. We are confident that our customers will feel the same way about the fifth generation CR-V, the best-selling SUV in America over the past 20 years, with cumulative U.S. sales of nearly four million units since the model’s introduction in 1997.
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Our Perspective: Unprecedented Recall, Unprecedented Efforts
11/22/2016 10:30:00 PM

Never before in the long history of the automobile industry have so many vehicles been recalled for the same issue – the replacement of defective Takata airbag inflators. This unprecedented recall of inflators affects vehicles from 11 different automakers. This includes 10.7 million Honda and Acura vehicles, and our dealers already have replaced nearly 8 million inflators.
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Honda Rearview Report: November 12 - November 18, 2016
11/18/2016 5:33:00 PM

"We had a great time at the LA auto show this week, launching the Civic Si Prototype as the latest chapter in our epic 10th-generation Civic story, and kicking off an expanded marketing partnership with the NHL, highlighted by the appearance of two hockey legends – the great Wayne Gretzky and the one-and-only Lord Stanley Cup.
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Honda Rearview Report: November 5 - November 11, 2016
11/11/2016 6:16:00 PM

"We're gearing up for a fun week at the Los Angeles Auto Show – now known as Automobilty LA – with plans for multiple vehicle, technology and marketing partnership announcements.
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Honda Rearview Report: October 29 - November 4, 2016
11/7/2016 3:00:00 PM

"The announcement that the Acura NSX was named Road & Track's 2017 Performance Car of the Year is an honor that recognizes the incredible innovation NSX has delivered to the supercar segment, as well as the tremendous passion, skill and determination of the entire Acura team that brought it to life.
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Honda Rearview Report: October 22 - October 28, 2016
10/28/2016 2:00:00 PM

"The all-new 2017 Honda Clarity Fuel Cell sedan has received an EPA driving range rating of 366 miles, making it the longest range zero-emissions vehicle in America. With seating for five passengers and refueling times of just three to five minutes, the zero-emissions family road trip is no longer the stuff of science fiction.
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Honda Rearview Report: October 15 - October 21, 2016
10/21/2016 9:22:00 PM

"We hosted our second annual Honda Partnership Network event this week, designed to increase business opportunities within our supply chain for minority- and women-owned enterprises.
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Honda Rearview Report: October 1 - October 14, 2016
10/17/2016 12:00:00 PM

"We had a great time introducing the all-new, 5th-generation Honda 2017 CR-V in Detroit this week. This new CR-V raises the bar in every imaginable way — with bold new styling, a more premium and refined interior, the model's first-ever turbocharged engine for increased performance and fuel economy and a host of new features and technologies. We believe it will enable CR-V to continue as America's best-selling SUV – something it has achieved over the past 20 years.
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Our Perspective: The Role of Free Trade in Enabling Honda’s Success in America
9/27/2016 12:00:00 PM

Free trade agreements have been a hot topic among both Democrats and Republicans during this political season, and it is likely to remain a contentious issue in the months to come. Regardless of our political backgrounds or affiliations, it is important to understand the role that free trade and trade agreements have played in Honda’s history in the United States and what it means for the company today.
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Honda Rearview Report: August 31 - September 9, 2016
9/9/2016 5:28:00 PM

"With two thirds of 2016 in the history books, we're thrilled to see Honda customers purchasing our products in record numbers. This week, we hit the one-million-sales mark earlier than ever before, as we head toward a third consecutive record year for the Honda brand, with strong demand for core models and Accord, Civic and CR-V, as the best retail-selling products in their respective segments.
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Honda Rearview Report: August 20 - August 30, 2016
8/30/2016 3:48:00 PM

"For Honda, mobility comes in many forms, and our Pioneer series of side-by-side vehicles is one of the most recent additions to the family. We entered the market just three short years ago with the start of Pioneer 700 series production in Timmonsville, South Carolina – which also was designed and developed by our U.S. engineering team at Honda R&D Americas. Our lineup now includes the 500, 700 and 1000 series, all built by the associates at Honda of South Carolina Mfg. (HSC), the exclusive global home of the Pioneer lineup.
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Honda Rearview Report: August 06 - August 19, 2016
8/19/2016 2:00:00 PM

"The 2016 Little League World Series of Baseball is underway and this year we are proudly celebrating the 20th Anniversary of Honda as a sponsor of Little League Baseball and Softball, with the Honda Odyssey, America's best-selling minivan, as the Official Vehicle of Little League Baseball and the Little League World Series and, yes, even our 'Spokes Crumbs' joining the fun as mascots for the championship match-ups.
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