Our Perspective
Welcome to Our Perspective, a series of articles written by Honda associates. We’re excited to share our thoughts and opinions on a variety of topics.
Honda Rearview Report: December 2 - December 15, 2017
12/15/2017 5:00:00 PM

"As we begin the 2017 holiday season and head toward the new year, we recognize that we have a lot to be thankful for, including the opportunity to engage with all of our media friends through an incredible cadence of new products.
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Honda Rearview Report: November 16 - December 1, 2017
12/1/2017 6:00:00 PM

"The auto show season kicked off in earnest this week in Los Angeles, accompanied by a host of top industry awards and accolades. We were honored to collect more than our fair share, including Motor Trend SUV of the Year for CR-V; seven KBB.com 2018 Best Buy awards, including overall top honors for Accord; Green Car Journal’s Green Car of the Year for the Clarity series, and an unprecedented 32nd Car and Driver 10Best for Accord, which was joined on the list by the Civic (Hatchback, Si and Type R).
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Working Together to Save Lives
11/20/2017 11:00:00 AM

Our first meeting, three years ago today, was an uncomfortable moment, coming just minutes before we both testified to a U.S. Senate committee investigating deaths and injuries from rupturing Takata airbag inflators.
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Honda Going Door-to-Door to Complete Alpha Inflator Recalls
8/29/2017 11:00:00 AM

The owner of a 2001 Honda Civic was surprised to find a "Honda Recall Pit Crew," attending the yard sale in his driveway. But the Honda crew wasn't there in search of furniture or children's toys; they wanted the owner to complete the recall of the defective Takata airbag inflator in his Honda car, and save him from potential injury or death.
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Honda Rearview Report: August 3 - August 21, 2017
8/21/2017 10:30:00 PM

"We're proud to have celebrated Acura's fifth year of sponsorship at Monterey Automotive Week. More importantly, we were thrilled to showcase the new Acura products, for the road and the track, that demonstrate our strengthening focus on Precision Crafted Performance.
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Honda Rearview Report: July 8 - August 2, 2017
8/2/2017 10:03:00 PM

Few automotive nameplates in history can boast the kind of steady and continuous success of Accord, which has outsold all other cars in America over the past 41 years. But it's not just history. At through the first seven months of 2017:
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Honda Rearview Report: June 5 - July 7, 2017
7/12/2017 5:43:00 PM

“Exactly one week from today, we’re going to share a first look at the all-new 2018 Honda Accord – the most dramatically styled Accord ever. This 10th generation Accord will make its global debut in Detroit, an exciting announcement about the future of America’s best-selling midsize sedan.
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Honda Rearview Report: May 17 - May 26, 2017
5/26/2017 7:00:00 PM

"With seven of the ten top qualifying speeds by Honda-powered drivers and teams, including an average of 232.595 mph that earned Scott Dixon his third Indianapolis 500 pole, and our own Honda Performance Development engineers, we are making final preparations for the 101st running of the race and fervently hope to win the Borg Warner trophy for the 12th time in the past 14 years.
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Honda Rearview Report: April 29 - May 16, 2017
5/16/2017 10:29:00 PM

"For the 10th straight year, Honda ranked among the top two automakers for supplier relationships as determined by the just released 17th annual North American Automotive OEM-Supplier Working Relations Index® Study. We recently celebrated the incredible teamwork between Honda and our more than 1,000 mass production and service parts supplier partners in North America that help us exceed the expectations of our Honda and Acura customers this past year. This included giving special recognition to those suppliers receiving quality, value and innovation awards.
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Honda Rearview Report: April 19 - April 28, 2017
4/28/2017 9:01:00 PM

"Whether it's a long family road trip or the everyday duties of life, traveling with the family will be a whole lot more enjoyable this summer in the all-new 2018 Honda Odyssey. Our team at Honda Manufacturing of Alabama (HMA) celebrated the start of mass production of this fifth generation Odyssey this week, which will raise the bar for performance, cabin quietness, family-friendly interior space, comfort and connectivity in the minivan segment.
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Honda Rearview Report: March 11 - April 3, 2017
4/3/2017 10:30:00 PM

"Our Honda plant in Alabama has a very important role in meeting the needs of our customers with the exclusive production responsibility for some of Honda's most popular light-truck models, including the Ridgeline, Pilot and Odyssey, as well as the Acura MDX. With consumer appetite for light trucks seemingly insatiable, and in consideration of future products for our customers, we are investing $85 million in Alabama as the first step in a multi-phase project to advance the plant's manufacturing flexibility and strengthen its efficiency.
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Our Perspective: Alpha Inflators Remain a Great Danger
3/7/2017 1:00:00 PM

Honda continuously looks for new ways to reach vehicle owners who have not yet replaced the original "Alpha" Takata inflators found in certain 2001 to 2003 Honda and Acura vehicles. These inflators are potentially very dangerous.
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Honda Rearview Report: February 28 - March 3, 2017
3/3/2017 7:58:00 PM

"Recognizing the importance of establishing a relationship with Millennials, for the 16th year Honda will present the Honda Civic Tour which will be headlined by One Republic and featuring opening acts Fitz and the Tantrums and James Arthur. The mammoth 2017 Civic Tour will kick off in July and make 36 stops, promising the most engaging experiences and promotions for fans to-date.
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Honda Rearview Report: February 18 - February 24, 2017
2/24/2017 8:30:00 PM

"From grassroots competition to the world's premiere racing circuits, Honda race teams are building on last year's achievements as we prepare to line up at the starting grids in 2017. This includes both our global Formula 1 and MotoGP motorcycle race programs and our IndyCar program in North America, now entering Honda's 24th year associated with IndyCar racing.
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Honda Rearview Report: February 11 - February 17, 2017
2/17/2017 10:00:00 PM

"This week, Honda Manufacturing of Indiana (HMIN) joined our factories in Ohio and Canada in building the all-new 2017 Honda CR-V, America's top-selling SUV over the past two decades. It's the first light-truck model we've built in Indiana and a further demonstration of our increasing production flexibility as our Indiana plant continues to produce the Honda Civic, the top retail-selling compact car in America.
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Honda Rearview Report: February 8 - February 10, 2017
2/10/2017 11:25:00 PM

"This week we launched our new marketing campaign for the 2017 Honda Clarity Fuel Cell. This campaign will help grow awareness and earn us new customers for our advanced, zero-emissions Clarity, and it's a clear signal of our intention to take fuel cell technology into the mainstream.
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Honda Rearview Report: January 14 - February 7, 2017
2/7/2017 5:36:00 PM

"Fulfilling a dream years in the making, the Acura NSX GT3 recently kicked off the 2017 racing season in grand fashion at the "Rolex 24" endurance race at Daytona International Speedway. Ultimately, the Michael Shank Racing and the NSX GT3 earned a fifth-place finish against 27 well-established cars in the GTD Class, while leading 171 laps and taking an early lead in the North America Endurance Championship.
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Honda Rearview Report: January 7 - January 13, 2017
1/13/2017 4:00:00 PM

"This year marks the 40th anniversary of our decision to build products in America, so it's fitting that we started the year with exciting news about multiple new models with American roots.
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Honda Rearview Report: December 31, 2016 - January 06, 2017
1/9/2017 2:00:00 PM

"Mobility has become a BIG part of the conversation at CES, and we did our part this year to add to that story with our "Cooperative Mobility Ecosystem" approach, which includes the Honda Safe Swarm concept, the Honda NeuV Concept equipped with artificial intelligence, the Honda HMI Concept, Visa in-vehicle payment system, a self-balancing motorcycle and more still.
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Honda Rearview Report: December 17, 2016 - December 23, 2016
12/23/2016 3:00:00 PM

"2016 has been a record breaking year for Honda. But even as we prepare to shut down for our annual companywide holiday week, we're readying to come out of the gates with significant announcements for the New Year.
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Honda Rearview Report: December 10 - December 16, 2016
12/19/2016 11:58:00 PM

"The holidays are a time to celebrate and give thanks, and Honda has a lot to be thankful for this year – with our customers making this a record year for Honda in both automobile sales and production in America. And this year for the holidays, Honda is expanding our annual Happy Honda Days campaign to share the magic of this time of year in a very special way.
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Honda Rearview Report: December 3, 2016 - December 9, 2016
12/9/2016 5:33:00 PM

Whether you are looking for a machine for a short commute, off-road adventure or for reeling off highway miles, there is a Honda motorcycle or side-by-side to meet your needs. And we're excited to add to those dynamic choices with several new product launches.
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Honda Rearview Report: November 19 - December 2, 2016
12/2/2016 5:14:00 PM

“We are pleased and thankful for the great reviews the all-new 2017 Honda CR-V has received from many journalists in the automotive press. We are confident that our customers will feel the same way about the fifth generation CR-V, the best-selling SUV in America over the past 20 years, with cumulative U.S. sales of nearly four million units since the model’s introduction in 1997.
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Our Perspective: Unprecedented Recall, Unprecedented Efforts
11/22/2016 10:30:00 PM

Never before in the long history of the automobile industry have so many vehicles been recalled for the same issue – the replacement of defective Takata airbag inflators. This unprecedented recall of inflators affects vehicles from 11 different automakers. This includes 10.7 million Honda and Acura vehicles, and our dealers already have replaced nearly 8 million inflators.
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