Honda Rearview Report: November 5 - November 11, 2016

11/11/2016 6:16:00 PM

"We're gearing up for a fun week at the Los Angeles Auto Show – now known as Automobilty LA – with plans for multiple vehicle, technology and marketing partnership announcements.

Acura is set to introduce the Acura Precision Cockpit, which showcases the brand's bold new ideas for the next-generation of Acura interior design and driver interface. The Acura press conference will be held on Wednesday, Nov. 16 at 12:20 PM PST at the LA Convention Center.

On the Honda side, first, the brand will be revealing the Civic Si Prototype, heralding next year's launch of the new Civic Si Sedan and Coupe, the latest additions to our 10th-generation Civic lineup. The Honda Civic Si Prototype reveal will take place down the street from the show on Tuesday, Nov. 15 at 3:00 PM PDT.  

In addition, Honda will be partnering up with the National Hockey League, and will be joined by a true NHL legend, for a significant new marketing partnership announcement. The Honda/NHL presser is scheduled for Thursday, Nov. 17 at 1:55 PM PDT at Honda's booth at the Los Angeles Convention Center.

It's the start of a new auto show season and we're coming out of the gate at full gallop, so please join us for all three of these important events.  Let the fun begin."

John Mendel
Executive Vice President
American Honda Motor Co., Inc.