Honda Rearview Report: February 27 - March 04, 2016
3/4/2016 5:23:00 PM
"As we enter into March we're excited to welcome the coming spring with a whirlwind of Civic-centered events as we continue our rollout of the most ambitious Civic lineup ever.
The Civic Coupe is arriving at dealerships this month and in just a few weeks customers will be able to experience the sportiest, most sophisticated and tech-savvy Civic Coupe yet. And in just a couple of weeks, in New York, we'll hold the North American debut of the amazing new Civic Hatchback as we further up the ante on 10th-generation Civic styling, utility and fun-to-drive performance.
The Civic Sedan is now leading Honda's sales growth in 2016, posting its second consecutive monthly sales record in February, as Honda bucked the trend in truck sales, supported not just by Civic but also a resurgent 2016 Accord. Two-month sales of Accord and Civic, America's top retail-selling car and compact car for three years running, are up 13 and 42 percent, respectively, in 2016.
Indeed, Civic is setting the tone for what is going to be another exciting and action-packed year for the Honda brand as we continue our industry-leading new model cadence, including a new Ridgeline, Odyssey, Accord Hybrid, Clarity Fuel Cell and more."
Senior Vice President & General Manager