Honda Rearview Report: January 23 - February 01, 2016

2/2/2016 12:16:00 AM

"This coming Sunday, more than 100 million Americans will be glued to their TVs to watch Super Bowl 50 and of course, next to the game, what everyone really loves, the commercials. This year, we are proud to have both Honda and Acura represented during The Big Game's big advertising lineup.

The 60-second 2017 Honda Ridgeline ad, "A New Truck to Love," celebrates our new Honda pickup's industry-first factory truck-bed audio system with the performance of a flock of sheep who have learned to sing a rancher's favorite song, Queen's iconic hit, "Somebody to Love."

The Acura NSX 30-second "What He Said" spot packs a stimulating punch; showcasing not only the electrified supercar's precision-crafted performance, but the American roots of Acura and the NSX with the sounds of an American rock anthem, Van Halen's "Runnin' with the Devil."

Both spots debuted in advance— the Acura NSX commercial online this past Friday, and the Honda Ridgeline commercial on TODAY earlier this morning.

Have a great week and enjoy the game this Sunday with your favorite foods, friends—and commercials!"

Tom Peyton
Assistant Vice President of Marketing
American Honda Motor Co., Inc.