Honda Rearview Report: December 12 - December 18, 2015

12/21/2015 3:17:00 PM

“Super Bowl 50 is right around the corner and 2016 will mark the very first appearance by both our Honda and Acura brands in the same big game.

Honda will be shining the spotlight on the Ridgeline, and how it once again challenges conventional thinking in the pickup truck market.  We plan to generate over 100 million impressions for the new Ridgeline in advance of its market debut in the first half of next year.

For Acura, the future is centered on the amazing, electrified new NSX supercar, and the Super Bowl spot heralds its importance as both a pinnacle expression of Acura’s precision crafted performance DNA and as the only supercar made in America.

It’s been a seriously action-packed year for both our Honda and Acura brands and we look forward to carrying that momentum forward into 2016, starting with these two innovative new products debuting on the world’s largest television stage.

On behalf of all of us at Honda and Acura, please accept my best wishes for a safe and happy holiday season.”

Tom Peyton
Assistant Vice President of Marketing
American Honda Motor Co., Inc.