Honda Rearview Report: August 29 - September 4, 2015
9/4/2015 10:56:00 PM
"August was a scorcher, especially for core Honda and Acura models. For the Honda brand, Accord and Civic are gaining momentum, with Civic topping sales of 30,000 units and Accord clearing 40,000 units in August. Taken together with an all-time record month for CR-V, these three pillar Honda models combined for sales of more than 100,000 units, earning three of the top 10 spots on the August charts. That's three of the top five when you exclude full-size pickups.
Accord faced a tough competitor in its own August 2014 performance when it cleared 50,000 units; still, Accord outran not only its midsize sedan competition, but every other car, SUV and crossover on the market in August.
As we gear up for the launch of the completely redesigned 2016 Civic and the continued rollout of the restyled and thoroughly upgraded 2016 Accord, we head into the fall on pace to post our best sales year ever. It's a hot market for sure, and we're incredibly well positioned to take full advantage of the trend with the strongest, most well-balanced lineup in our history."
Senior Vice President and General Manager
Honda Automobile Division