Honda Rearview Report: May 26 - June 1, 2018

6/1/2018 10:00:00 PM

"Describing a new vehicle as the 'first in a generation' and the start of 'a new era for the Acura brand' might be perceived as a bold and risky statement. Well, that's Acura – bold, risk-taker, '30 years young' and ready to reclaim our original brand promise, Precision Crafted Performance.

The all-new 2019 RDX that goes on sale today makes clear our intentions – a truly ground up reimagining of the RDX and our most extensive redesign in more than a decade. With a striking new design, top class performance, a spacious and luxurious cabin, and tech-savvy features, this new RDX will set a benchmark in what is already one of the largest and most competitive segments in luxury.

Like any Acura, the best part is simply getting behind the wheel and enjoying an exhilarating experience. I want to thank our U.S. R&D team that designed, developed and engineered the new RDX – and the production team in Ohio that made great efforts to achieve a pinnacle level of Acura quality – for creating such an incredible expression of our brand.

This is only the first of many exciting things coming to Acura. Today, we're ready to share our bold, new direction with our customers through the all-new 2019 Acura RDX. Enjoy!";

Jon Ikeda
Vice President & General Manager
Acura Division