Honda Stage Joins STAR Primetime Series on FOX
3/2/2017 1:00:00 PM
- Honda featured as official partner of FOX's new hit drama, STAR
- Honda presents "Making A Dream" digital series: A look at Honda's "The Power of Dreams" stories behind the actors of STAR and their pursuit toward music careers
- Latest "Making A Dream" episode debuts this week: https://youtu.be/9bo109eRyFg
TORRANCE, Calif. – Honda and its successful Honda Stage music program (www.YouTube.com/HondaStage) have partnered with FOX on a unique multiplatform partnership, including on-air and digital content, a live event, and social amplification, in support of the new series STAR airing on Wednesdays at 9:00 PM ET/PT on FOX. Featuring a soundtrack of original music and stunning performances, STAR is an emotionally powerful drama that follows three talented young singers as they navigate the cutthroat music industry in their pursuit of stardom. The partnership marks the first time the automaker has incorporated Honda Stage within a nationally televised program.
"Honda and music have a longstanding relationship, and as we continue to explore authentic ways to connect with music fans, incorporating Honda Stage into an inspirational new show like STAR reinforces our commitment to music programming as well as our efforts in helping emerging artists achieve their big break," said Susie Rossick, Assistant Vice President, Honda Auto Marketing.
Honda and STAR
In season one of STAR, the aspiring singers begin their journey by trying to break into Atlanta's vibrant music scene and get the chance to perform on the Honda Stage at a fictional music festival in Atlanta, similar to the real-life Honda Stage at Music Midtown in Atlanta.
Honda's partnership with STAR also includes the "Making A Dream" video series, made possible by Honda. The custom digital series (http://honda.us/FoxStar), including the latest episode (https://youtu.be/9bo109eRyFg), focuses on the journey of the show's three leads, Jude Demorest, Ryan Destiny and Brittany O'Grady, as they evolve from industry newcomers to recognized stars within the music industry.
Honda also will produce a special episode of its Clio-award winning digital series "UNCHARTED," featuring STAR co-creator and executive producer Lee Daniels. The episode highlights Mr. Daniel's unconventional path to success and how he has captured the power of music in storytelling. "UNCHARTED" (http://uproxx.com/topic/uncharted/) is the online series developed through a creative collaboration between UPROXX Media and Honda as part of the Honda Stage Music program, exploring the talents and stories behind undiscovered and up-and-coming artists. Content from STAR's dedicated "UNCHARTED" episode and exclusive "Making A Dream" series will be available on the Honda Stage YouTube Channel.
With STAR's broad reach and diverse audience, Honda's partnership includes a multicultural focus and an emphasis on Honda's "Power of Dreams" philosophy. FOX will incorporate messaging around Honda's music initiatives and this "Power of Dreams" philosophy within STAR social posts across Facebook, Instagram, Instagram Stories and Twitter; as well as in support of each "Making a Dream" episode launch.
To celebrate the music of STAR and the first season coming to a close, a fan-focused Honda Stage concert event, featuring a performance set by the ladies of STAR – Jude Demorest, Ryan Destiny and Brittany O'Grady – will take place in Los Angeles on March 14 at the iHeartRadio Theatre. The evening will feature red carpet arrivals, exclusive performances of some of the hottest songs from the series, as well as offering fans in attendance access to the show creators, influencers, and performers they've grown to love over the course of the season. Performances from the evening will be filmed and shared on FOX and STAR channels for fans to see after the show and for those who weren't able to attend live.
STAR, airing Wednesdays at 9:00 PM ET/PT on FOX, is a production of 20th Century Fox Television in association with Lee Daniels Entertainment. Lee Daniels and Tom Donaghy are the creators and executive producers of the series. Chuck Pratt serves as executive producer and showrunner for the series. Pamela Oas Williams and Effie Brown also serve as executive producers. "Like" STAR on Facebook at facebook.com/STAR. Follow the series on Twitter @STAR and join the discussion by using #Star. See photos and videos on Instagram by following @STARonFOX.
About Honda Stage
Building on its deep foundation of bringing music to fans, American Honda has brought together an unprecedented group of entertainment and technology leaders, including iHeartMedia, Woven Digital, YouTube, Vevo, Universal Music Group and Sony Music, to produce and distribute some of the best original, high-quality music content available. Honda Stage is a unique combination of live events including the Honda Civic Tour and premier music festival partnerships with Austin City Limits, Music Midtown and Governors Ball, and exclusive online content, offering music fans access to custom live and online music programming and performances, artist interviews and more. (For more go to www.YouTube.com/HondaStage)
Honda offers a full line of reliable, fuel-efficient and fun-to-drive vehicles with advanced safety technologies sold through approximately 1,000 independent U.S. Honda dealers. The Honda lineup includes the Fit, Civic and Accord passenger cars, along with the HR-V, CR-V and Pilot sport/utility vehicles, the Ridgeline pickup and the Odyssey minivan.
Honda has been producing automobiles in America for 33 years and currently operates 19 major manufacturing facilities in North America. In 2016, more than 95 percent of all Honda vehicles sold in the U.S. have been made in North America, using domestic and globally sourced parts.
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