American Honda Reports Record February Sales
3/3/2008 5:00:00 PM
American Honda Motor Co., Inc., posted record February sales results of 115,397 Honda and Acura vehicles, an increase of 0.7 percent over February 2007, the company announced today. American Honda light trucks also posted record monthly results with sales of 52,557, up 1.9 percent. Year-to-date American Honda total vehicle sales of 213,908 were ahead of last year, but down 0.6 percent on a daily-selling-rate basis*.
The Honda Division posted its best February ever with record sales of 102,313 cars and light-trucks; an increase of 1.9 percent over year-ago results. February records for individual models included Fit sales of 4,326, up 61.8 percent; CR-V sales of 15,694, up 11.4 percent; and Pilot sales of 12,881, up 19.3 percent. The division also posted record February light-truck sales of 46,303 trucks, up 3.0 percent over last year.
"Customers wanting to upsize their fuel efficiency without downsizing vehicle utility chose Fit, Pilot and CR-V in record numbers this month," said Dick Colliver, executive vice president of American Honda. "With an all-new Pilot on the horizon for June, it's great to see continued strong demand for the current model."
The Acura Division posted total vehicle sales of 13,084 units, down 8.0 percent. The MDX luxury SUV was Acura's best-selling model, with strong February sales of 4,545 and year-to-date sales of 8,527.
*The daily selling rate is calculated with 50 days year-to-date 2008, versus 49 for 2007. February 2008 included 25 selling days, versus 24 for 2007.
For more information and downloadable high-resolution images of Honda and Acura vehicles, please visit www.hondanews.com or www.acuranews.com. Consumer information is available at www.honda.com and www.acura.com.