Richard E. Colliver

9/15/1999 6:13:17 PM

Executive Vice President
American Honda Motor Co., Inc.

Richard E. Colliver is executive vice president of American Honda Motor Co., Inc., heading up both Honda and Acura Automobile Divisions, and is a member of the American Honda Board of Directors. Mr. Colliver is responsible for U.S. sales activities of the Honda and Acura Divisions as well as Acura Parts and Service field operations. In addition, Mr. Colliver oversees Honda and Acura market representation, customer marketing, dealer business management, and product and sales information.

Mr. Colliver joined Honda in 1993 as senior vice president of the Honda Automobile Division. In 1997, he was promoted to executive vice president and appointed to the Board of Directors. In 1998, Mr. Colliver assumed responsibilities for the Acura Division.

Under Mr. Colliver's leadership, the Honda Division has set sales records in each of the last three years, and Honda dealers are among the most profitable in the industry.

Prior to joining Honda, Mr. Colliver enjoyed a career of more than 20 years with Mazda Motors of America, where he rose through the ranks from district manager to group vice president and general manager. During his tenure at Mazda, he held various executive positions in vehicle and parts distribution, business planning, dealer placement, dealer operations and feasibility analysis for new product lines. Prior to joining Mazda, Mr. Colliver's automotive career, which began in 1962, included a number of sales and marketing positions with General Motors and Chrysler.

Born and raised in Coffeyville, Kan., Mr. Colliver graduated in 1962 from Pittsburg State University in Kansas with a Bachelor of Science degree in business administration. He completed the Wharton School Advanced Management Program at the University of Pennsylvania in 1992.

Mr. Colliver is an avid golfer and enjoys spending time with his three grandchildren. He resides in Long Beach, Calif.