Koichi Amemiya

9/24/2003 6:13:36 PM

Executive Vice President and Representative Director -- Honda Motor Co., Ltd.
Chief Operating Officer -- North America Regionional Operations
Chief Executive Officer -- American Honda Motor Co.,Inc.

Koichi Amemiya is chief operating officer of the North America Regionional Operations within Honda's 5-region global organization and chairman and chief executive officer of American Honda Motor Co., Inc. Amemiya also is executive vice president and representative director of American Honda's parent company, Honda Motor Co., Ltd.

As a member of the board of directors and in his various positions, Amemiya helps oversee Honda's global operations. In addition, he is responsible for all sales, manufacturing and R&D activities in the Americas Region; as well as for all American Honda operations in the U.S., including automobile, motorcycle, power equipment, parts and export.

Amemiya joined Honda Motor Co., Ltd. following his graduation from Seijyo University in Tokyo in 1963. The first years of his career were spent in the Japan domestic sales division at Honda Motor Co. In 1975, Amemiya was assigned to Honda Australia as general manager of sales. In 1978, he moved on to manage Honda U.K. Ltd. and three years later in 1981, he returned to Tokyo as general manager of automobile product planning.

Amemiya joined American Honda in 1984 as vice president, and within a few months was elevated to executive vice president, auto sales division. He was given additional responsibility for the power equipment sales division in 1987. In June 1989, Amemiya was appointed president of American Honda and managing director of Honda Motor Co. In 1990, he was appointed senior managing director of Honda Motor Co. and later in 1990, he was named president and chief executive officer of Honda North America, Inc. In January 1991, Amemiya became chairman and chief executive officer of Honda of Canada, Inc.

In June 1992, Amemiya became responsible for all North American operations, including sales, manufacturing and research and development. In 1994, Amemiya was named COO of the Americas Region. In 1997, Amemiya was named executive vice president and representative director of Honda Motor Co., Ltd. He was named chairman of American Honda Motor Co.,Inc. in July 2003.