Acura Returns as Presenting Sponsor and Provides Official Vehicle for 2018 Sundance Film Festival; New NSX Gallery Features Innovative LED Art Installation
1/11/2018 1:00:00 PM
- Acura MDX SH-AWD® returns as official vehicle of the Festival
- NSX Gallery combines the styling, refinement and technology of the NSX supercar with the latest in transparent LED technology and original photography from artist Reuben Wu
In its ongoing commitment to support independent thinking and the creative community, Acura returns as Presenting Sponsor of the 2018 Sundance Film Festival, marking the brand's eighth year as a Sundance Institute partner. The Festival's U.S. Dramatic and Documentary audience awards will be presented by Acura.
The Acura MDX luxury SUV featuring the brand's signature Super Handling-All Wheel Drive™ (SH-AWD®) will serve as the official vehicle of the Sundance Film Festival. More than 100 Acura MDX vehicles equipped with Advance and Entertainment packages will fill the streets to transport filmmakers, talent, jurors and Sundance Institute staff around the Festival, bringing to life the performance credentials that have made the MDX the best-selling three-row luxury SUV of all time.
In addition to the fleet of Acura MDXs, the Acura presence at Sundance includes a full line vehicle display on Main Street and throughout Park City, highlighting the brand's sponsorship and showcasing Acura's Precision Crafted Performance brand DNA.
Festival Village Presented by Acura
Inspired by the brand's challenging spirit, Acura will celebrate those who pursue their dreams on-screen or on the open road at a new immersive Festival Village footprint located on Swede Alley that will be open to the public Friday, January 19 through Saturday, January 27.
Celebrities promoting their films and Festival-goers will experience multiple indoor and outdoor venues, digital installations and enjoy hot beverages including coffee, espresso drinks and hot chocolate from 2-6PM courtesy of Acura from Campos Coffee.
Showcasing Acura's passion for design and technology, the NSX Gallery at the Acura Lounge marries photographer Reuben Wu's NSX-inspired landscapes with the latest in LED technology, displaying his vivid imagery one moment, and revealing a NSX supercar on display through a transparent LED panel the next.
The exterior wall of the NSX Gallery features a mural of one of the many beautiful landscapes captured by Wu for the exhibit. The mural features cutting-edge augmented reality technology that lets the audience digitally travel the course of a single day, from sunrise to sunset. This experience can be shared by the audience as still photos or GIFs.
Against a mountain backdrop, the full Acura model lineup including the Acura NSX supercar, will be displayed at the Acura Stage, where guests will be treated to live music entertainment, DJs, refreshments courtesy of official Festival sponsor Stella Artois from 4 p.m. to 6 p.m. daily.
Acura will also host TheWrap at the Acura Studio, a photo and video studio attracting a steady stream of talent-spotting opportunities that are a perennial favorite activity for film fans in Park City who enjoy the brand's unique public venue.
Festival Village Presented by Acura will be located on Swede Alley at 5th St. (475 Swede Alley). Public hours: Friday, January 19 through Saturday, January 27 from 12 p.m. to 8 p.m. (subject to change).
For More Information
Follow Acura's Park City adventures on Facebook, Instagram and Twitter. Consumer information is available at http://www.acura.com. Additional media information including pricing, features and high-resolution photography is available at acuranews.com/channels/acura-automobiles.
Acura is a leading automotive luxury nameplate that delivers Precision Crafted Performance, representing the original values of the Acura brand – a commitment to evocative styling, high performance and innovative engineering, all built on a foundation of quality and reliability
The Acura lineup features six distinctive models – the RLX premium, luxury sedan, the TLX performance luxury sedan, the ILX sport sedan, the 5-passenger RDX luxury crossover SUV, the seven-passenger Acura MDX, America's all-time best-selling three-row luxury SUV and the next-generation, electrified NSX supercar as a new and pinnacle expression of Acura Precision Crafted Performance.
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