Cars Take Lead Role in American Honda October Sales Gains

11/1/2017 1:20:00 PM

  • Civic leads strong month for Honda car sales, setting new October record with 15 percent gain
  • All-new 2018 Accord helps America's best-selling midsize car to strong month
  • Honda Pilot gains 18.5 percent, supported by increased production volume
  • Acura MDX has strong month with sales of 5,287  based on increased production

American Honda Motor Co., Inc. today reported October sales of 127,353 Honda and Acura vehicles, an increase of 0.9 percent vs. October 2016. With strong sales of passenger cars, Honda Division reported an increase of 1.2 percent on sales of 114,655. Acura Division sales were down slightly at 1.3 percent on sales of 12,698 vehicles.

Honda

Honda delivered another strong month with passenger car sales playing the lead role.  Civic outpaced the market again with another double-digit gain while Accord, strengthened by the debut of the all-new 2018 model, gained 4.7 percent in October. Increased production of Pilot also paid dividends as sales climbed 18.5 percent for the month. Elsewhere in the truck lineup, tight supplies of key model trims checked sales growth.

  • Honda car sales gained 6.3 percent in October, with 60,283 units sold.
  • Civic sales climbed 15 percent on sales of 30,319 for the month, a new October record.
  • Accord posted 26,740 sales, up 4.7 percent with the debut of the all-new 2018 model, with 2.0T and Hybrid variants yet to launch.
  • Pilot sales gained notably in October for the second straight month, with sales up 18.5 percent on sales of 10,285.

"With key competitors resorting to aggressive discounting and heavy incentives even on new models, Honda is riding the growing momentum of a robust product lineup boosted by the all-new Accord," said Jeff Conrad, senior vice president of the Automobile Division of American Honda. "As the rollout of the new 2018 Accord continues, we're focused on a strong finish to 2017 and a fourth consecutive year of record sales."   

Acura

Acura sales were led by MDX, which gained again as it benefitted from higher production volume with the complete shift of production to the East Liberty Plant in Ohio.  And while sedan and RDX sales were challenged by the aggressive incentives by competitors, the NSX had its best sales month since going on sale in 2016 with a 30 percent gain in October.

  • MDX sales were up 4.7 percent in October, with 5,287 units sold.
  • RLX sales are climbing, helped more significantly by the RLX Sport Hybrid as it continues to gain recognition. RLX gained 6.5 percent on sales of 99 units.
  • ILX sales were up 2.6 percent on sales of 1,025 vehicles.

"We're pleased to see the higher inventory from the move of Acura MDX production quickly result in stronger sales," said Jon Ikeda, vice president & general manager of the Acura division. "With the redesigned RLX ready to hit the market in the coming days sporting a strong expression of the new Acura design direction, we'll look to close 2017 with stronger sedan sales."

 

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