Trucks and Compacts Star as American Honda Reports August Sales
9/1/2016 1:22:00 PM
- American Honda and Honda Division trucks have best August sales ever
- Honda CR-V sets 2nd consecutive all-time sales record
- Honda core models—Civic, Accord and CR-V—each top more than 30,000 sales
- Honda's smallest vehicles—Fit and HR-V—post largest gains for the brand
- Refreshed Acura MDX posts 8.1 percent gain to push Acura trucks up 2.5 percent in August
American Honda Motor Co., Inc. today reported strong August sales of 149,571 Honda and Acura vehicles, a 3.8 percent decrease over August 2015 due in part to one fewer weekends than last year. American Honda trucks set a new August record, rising 4.3 percent on sales of 76,140. Honda Division sales totaled 135,325 units, with Honda trucks also setting an August record, gaining 4.5 percent on sales of 66,802. Acura Division sales were down 7 percent on sales of 14,246 units, also feeling the effects of the lost weekend. However, Acura trucks were up 2.5 percent on sales of 9,338 as new models continued to fill the pipeline.
Honda Division's August sales almost matched the same period last year without the benefit of five weekends in the month. Despite the handicap, CR-V continued its record-setting ways for the second straight month while all three of the brand's best-selling models (Accord, Civic and CR-V) topped 30,000 units apiece and Honda's compact HR-V and Fit posted major gains. Honda trucks posted a new August record supported by brisk sales of CR-V, HR-V and Ridgeline, while Civic and Fit drove car sales for the brand.
- Honda trucks set a new August record, rising 4.5 percent with sales of 66,802 units
- CR-V climbed 5 percent on sales of 36,517 for a 2nd consecutive all-time record
- HR-V sales jumped 66 percent on sales of 7,580 vehicles
- Civic and Fit were up 2.4 percent (32,807 sales) and 85.1 percent (5,370 sales)
"Our continued success with strong sales of both passenger cars and light trucks demonstrates once again that the key to great sales is great product," said Jeff Conrad, senior vice president and general manager of the Honda Division. "As we continue with our rapid cadence of new models, our focus will remain on selling vehicles one at a time to individual customers."
With inventories building for the new 2017 MDX, sales continue to rise as more customers experience the bold new exterior styling and expanded complement of premium features and technologies. Adding a solid result from RDX, Acura truck sales were up 2.5 percent in August, with sedan sales held back in part due to one less weekend compared to August 2015.
- MDX sales increased 8.1 percent in August on sales of 5,131 units
- Acura trucks were up 2.5 percent overall for the month, with 9,338 vehicles sold
- The new NSX posted 22 sales in August as production continues to ramp up in Acura's new NSX global production facility
"It's great to see Acura's Precision Crafted Performance DNA resonate with customers, as the new MDX gives luxury buyers their first taste of our new performance design direction," said Jon Ikeda, vice president and general manager of the Acura division. "Together with the launch of the amazing new NSX, a resurgent Acura Motorsports program and growing intentions from younger buyers, we continue to build strong momentum for the Acura brand."
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