Honda Launches Completely Redesigned, Mobile-First “About” Website
6/23/2016 11:00:00 AM
Honda today launched a completely redesigned "about" website (www.Honda.com/about) to provide a seamless digital experience for customers and other users seeking relevant content about the company's efforts in mobility, safety, the environment, and community involvement while showcasing the breadth of Honda products and innovation. The new site takes a mobile-first approach, with content that can be viewed seamlessly on any device, for today's on-the-go consumer.
The new website also has been designed to tell stories and share news that brings to life the company's global brand slogan, The Power of Dreams. Utilizing a simple and elegant design layout, the new Honda corporate website highlights information focusing on past, present and future through a continually evolving interactive timeline.
"We know our customers and the public have a strong appetite for information about Honda so we have created a platform that is more robust and delivers seamless accessibility to information about our products, activities and operations in North America," said Jignesh Patel, digital marketing manager at American Honda. "We are excited to make the new Honda.com/about an opportunity for unlimited information sharing about our our past, present and future in America."
The new Honda.com/about website sections offer visitors insight into:
- Mobility: Intelligent technologies Honda creates that enrich lives and make the world more fun and accessible — on the road, on the water, in the air and beyond. Honda's inspiration will always be to enhance the joy and freedom of mobility.
- Safety: With a focus on "safety for everyone" Honda is working to create a collision free society by 2040, advancing everything from collision-mitigating technology to a driver safety and assistance system.
- Environment: More than just creating sustainable products and processes, Honda is dedicated to ensuring Blue Skies for Our Children, reducing its environmental footprint to help protect the Earth for future generations.
- Community: Honda is dedicated to corporate social responsibility, giving back to the community by actively supporting the volunteer efforts of Honda associates and worthy organizations and communities.
The new Honda.com/about site features The Power of Dreams section that tells additional stories showing "who" makes a Honda and a deeper look into the companies' history and its future. The site also features a Careers section providing job seekers the opportunity to find future employment with Honda across the U.S.
Honda established operations in America in 1959 and now employs more than 40,000 associates in its North American sales, R&D and manufacturing operations with total capital investment in North America exceeding $22 billion. Based on its longstanding commitment to "build products close to the customer," Honda operates 19 major manufacturing facilities in North America producing a wide range of Honda and Acura automobiles, automobile engines and transmissions, Honda all-terrain vehicles, power equipment products, such as lawn mowers, mini-tillers and general purpose engines, and the Honda Jet advanced light jet, produced using domestic and globally sourced parts.
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