American Honda Sets New March Sales Record

Acura Hits New All-Time High with Record TL, MDX Sales

3/5/2001 8:44:00 PM

American Honda posted its best-ever March sales result, bolstered by a new best-ever month for its Acura Division - and all-time record sales of its light trucks.

American Honda March sales rose 1.4 percent over year-ago totals to 106,347 according to figures released today by American Honda Motor Co., Inc. Sales of Honda and Acura light trucks showed a 9 percent increase to 27,425 units, a new one-month high for the company. American Honda calendar year-to-date sales of 283,564 rose 6.5 percent over last year's record setting pace.

Acura Division sales rose 31.7 percent to 15,982 in March, boosted by all-time record sales of the 3.2 TL luxury sedan and the hot-selling MDX sport-utility vehicle. March totals bested Acura's previous one-month record of 14,871 set in August of 1989. Acura Division year-to-date sales are up 36.2 percent over the same period last year.

"From an industry perspective things appear to be cooling off a bit, but we're bucking the trend with some very strong new products." said Dick Colliver, executive vice president of sales for American Honda.

Year-to-date Honda Division sales of 241,514 are up 2.6 percent over year-ago totals. Accord sales of 37,647, up 5.5 percent in March, added to the American Honda increase. Accord year-to-date sales of 106,312 are up 18.9 percent.