New Sales Records Set as Honda and Acura Make Substantial Gains in November
12/1/2017 4:14:00 PM
- Total American Honda sales rise 8.3% for a new November record; trucks also set record with 14.9% gain
- Honda Division sets new November sales mark, gaining 8.2%
- Honda Trucks have best-ever November sales with 15.8% increase
- Honda Civic nets new November record as sales jump 23.2%
- Honda Pilot with increased supply smashes previous November best with 57.2% gain
- Acura Division sales rise a robust 9.5% for the month, as both cars & trucks gain
- Acura RDX gets new record with all-time best November
- Acura TLX sales climb 12.4% in November
American Honda Motor Co., Inc. today reported November sales of 133,156 Honda and Acura vehicles, an increase of 8.3 percent over November 2016 and a new November record for the company. Honda Division reported an increase of 8.2 percent on total sales of 120,440 for a best-ever November, with cars rising 0.9 percent on sales of 57,459, and Honda trucks up 15.8 percent on sales of 62,981 for yet another new record. Acura Division sales climbed 9.5 percent in November, with cars gaining 11 percent on sales of 3,600 and trucks rising 8.9 percent on sales of 9,116 units.
With major competitors clinging to heavy incentives and financing deals to compete, Honda Division gained again in November with a balanced portfolio of strong-performing vehicles. Civic and CR-V each gained more than 23 percent, while Pilot jumped 57.2 percent as higher production volume continues to improve model availability. Accord sales remained strong at nearly 23,000 units, even as supplies of the all-new 2018 model continue to ramp up and reach dealerships nationwide. The all-new Accord received numerous accolades earlier in the week at the 2017 Los Angeles Auto Show, securing a spot on Car and Driver magazine's 10Best list an unprecedented 32nd time, as well as being named a finalist for the 2017 North American Car of the Year award.
- Honda brand sales gained 8.2 percent on sales of 120,440 units for a new November record.
- Honda trucks also set a new record, rising 15.8 percent on sales of 62,981
- Motor Trend magazine's SUV of the year, the CR-V recorded a 25 percent gain on sales of 32,206 vehicles.
- Civic also gained substantially, setting a new November sales record of 31,181 vehicles, up 23.2 percent for the month.
- With production of an entire assembly line now dedicated to Pilot, the mid-size SUV broke through with a 57.2 percent leap on sales of 14,189, also a new November mark.
"We remain committed to our long-term strategic plans built around steady and sustainable growth," said Henio Arcangeli, Jr., senior vice president of the Automobile Division & general manager of Honda Sales. "Honda is committed to competing with a focus on creating value for the customer through outstanding products and sales practices that protect the investment they make in the Honda brand."
Rising across virtually the entire lineup, Acura sales gained a solid 9.5 percent in November. MDX sales were up substantially with the move to the East Liberty, Ohio plant alongside stablemate RDX. NSX made big strides, while TLX gained 12.4 percent over November 2016.
- MDX sales gained 15.6 percent for the month, with 5,341 units sold.
- RDX set a new November record, rising 0.7 percent on sales of 3,775 vehicles.
- NSX notched sales of 83 units, a gain of 62.7 percent over November 2016.
- TLX sales were up 12.4 percent on sales of 2,564 in November.
"The Acura brand continued its market resurgence at a steady pace benefitting from product, marketing and sales efforts, all aligned behind our Precision Crafted Performance brand direction," said Jon Ikeda, vice president & general manager of Acura Sales. "Our focus for the remainder of the year is to continue to build momentum we can take into 2018."
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